In an industry where things are constantly changing, not every marketing strategy will succeed, but avoiding these common marketing errors will put you in a good position to secure positive results for your business.

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A lack of clear goals

A desire to increase traffic to your website doesn’t make a successful marketing strategy on its own. Instead, you need to be much more specific. Establish precisely what you want to achieve whether that is to generate 250 leads each month through Facebook advertising, or boost your website traffic by 25% in the next 12 months via SEO-driven leads, and tailor your strategy accordingly.

Losing site of meaningful data

Simply increasing traffic to your website won’t lead to an increase in sales if you aren’t attracting the right people. If increasing conversion rates is your main goal instead of focusing on boosting traffic, why not develop a strategy to …