You have a restaurant and you want to increase your public profile. There’s no better way to do this than through social media, particularly Instagram. Its versatility and variety of features make it the perfect advertising tool, so here are four more ways to use it to engage your customers.
Reward Good Customers
Ever good customer likes to be rewarded, and we all like to feel valued. If there’s a follower or a regular customer who comments on your posts, shout them out on your story. Share their posts or comment on them. Show that you appreciate their custom but also them as an individual. This acknowledgement can create a positive reputation for you and increase engagement.
Work with Third Parties
Industry influencers can do wonders for publicity. Get in contact with well-connected influencers and work with them to increase engagement on your profile. People are much more likely to try out a new restaurant if someone influential is involved, because they trust the opinion of someone they look up to.
Be Aware of Your Online Presence
If anyone writes an article about you, Instagram is a great place to share it. Be aware of who is writing about you – they’re helping you by doing an article, so help yourself by sharing it and increasing engagement. Pop it in your story in between posts about new dishes and flashy catering equipment, or shout them out on a special post to show your appreciation. Having a great Instagram story is a good way to get featured in articles like this: https://london.eater.com/2018/3/21/17146304/restaurant-stories-instagram-london-influencers-menus-dishes.
Use High-Profile Hashtags
Instagram allows you to use up to 30 hashtags on each post. Incorporate many hashtags, but also use unique and high-profile hashtags to increase the number of people who stumble across your post. You never know – these people may like your cleverly crafted content and decide to dine at your establishment. This can only be good for the restaurant in the long run, increasing custom and allowing you to shop at places like https://www.247cateringsupplies.co.uk/catering-equipment for new supplies to jazz up the kitchen.
Use these tips to elevate your restaurant’s profile to something slick, professional and well thought out. People can sense the effort put into a social media feed, and you will reap the rewards.